Objective: Create a complete social media identity for the Gateway Gators hockey team for my senior season, 2024-25.
Approach: I wanted to create a system that was eye-catching and easily applicable to multiple layouts and formats. I also wanted to create something that could be modified when needed, but still fit the style of the overall branding.
Outcome: Below are a handful of the graphics that came out of this project. Overall, they follow a relatively simple guideline to maintain visual consistency. Some games featured special themes, which were able to be implemented into the game day graphic with relative ease. Graphics were created for game days, final scores, special announcements (schedule release, leadership group, etc.), and special events (Alumni Game and playoffs). That season saw noticable growth with the team's Instagram account, which more than doubled its follower total from ~75 to 180.
Gameday Graphic 11/7
Gameday Graphic 11/11
Gameday Graphic 10/14 (Breast Cancer Awareness Night)
Gameday Graphic 10/28 (Halloween Week)
Final Score Graphic
Final Score Graphic
Final Score Graphic
Final Score Graphic
Schedule Graphic (IG Story Orientation)
Schedule Graphic (IG Post Orientation)
Leadership Group Announcement Graphic
PIHL All-Stars Announcement Graphic
Senior Night Icon
Senior Night Game Graphic 1/27
Alumni Game Graphic 1
Alumni Game Graphic 2
Playoff Clinch Graphic
